!doctype html> Selling Guide | How to Sell Land, Farms & Country Homes | Josh Genz

How to sell your land, farm or country home without leaving money on the table.

Selling a property with acreage is not like selling the house on a city lot. The buyers are different, the paperwork is different, and the hardest part is the pricing, because there is never a clean stack of comparable sales. This guide is the way I work it, written out for you. If a section raises a question, that's what I do: I answer it in a half-hour call.

Covers
Pricing · Prep · Marketing · Closing
For
Sellers of farms, land & rural homes
Read time
≈ 8 minutes
Rows of corn and cut hay in Western Wisconsin late summer
tillable ground: priced by the acre and the income
A farmhouse and pole barn on acreage
buildings: valued with the land, not against it

How do you know what a farm, a tract or a hunting property is worth?

Most owners guess from what a neighbor said once, or from hope. A land sale is priced by evidence, in layers:

  • Closed sales, not asking prices. I work off recorded sales of comparable land in your township and county, then adjust for tillable vs. woods, soil types, water, access and parcel size.

  • The income layer. Tillable soil with cash-rent history carries a rent-based value. Timber, CRP payments and hunting leases have value buckets of their own. Each layer gets a price per acre.

  • The lifestyle layer. The food plot, the ridgetop view, the trout water, the barn that still oozes character: buyers pay for these. Written up, photographed and priced correctly, they move the number.

When comparable sales are thin, which they often are, I build value from the ground up: value per tillable acre, per timber acre, per building, adjusted by access and location, then check it against the market. Here's what I think: the asking price should be high enough to respect what you own and low enough to create competition. Finding that line is the job.

Read: how I determine what a farm is worth before selling →

What should you do before listing land for sale?

You don't need to put a new roof on the barn or plant flowers you'll never see bloom. You do need to do the things that let the property sell for what it is worth and close without surprises. Here's the list, in order:

1

Gather the papers

Deed, survey, recent property taxes, any income or leases (farm, hunting, effluent), timber contract papers, well and septic history. Lenders and buyers will ask. Having it ready speeds every step.

2

Define the boundaries

Do you know where the line actually sits, and is there a survey or corner markers? Boundary questions surface later. Better to resolve them before writing a word to your listing goes out.

3

Clean access

Clear the gate, the driveway, the barnyard. Buyers judge acreage from the first look, and if they can't get in, they won't see what's worth their price.

4

Take care of the obvious

Fix a broken pump, a fallen gate, a hole in a shed roof. Low-cost fixes that a buyer or an inspector will flag. Every one reflects in the offer.

5

Know your yield

Records of what the land has produced, rent and income, aid from pasture and hay, they all help buyers finance and justify the number. Write it down before the tour.

6

Skip the extras

Don't pave, re-side the barn or over-renovate for a buyer you haven't met. Land buyers pay for what they can see and use. Spend the hours on documents and access instead.

Need the specific list for your place, house, barn or 40 acres? Send me what you own and I'll tell you the five things that will most move your number.

How do you market property when no two are alike?

A unique property needs more than a quote on the MLS. It needs to be shown to the people who would cross two states to own it:

The full media package

Drone flights that show the whole acreage from the air, high-end photography, video walkthroughs and, increasingly, buyers who find properties through social media and AI site. Sellers want to see their ground the way good buyers would. Our packages render better for the listing once than a flyer could deliver in a month.

Two networks, one plan

The MLS reaches the residential buyer in town. United Country's national network and land-specific sites reach the out-of-state investor, the hunter, the buyer converting to country. Both audiences get different copy, because they care about different things.

The buyer database

Over years of land sales, we keep buyers who are specifically registered to be called when something like your tract comes along. A direct phone call beats a listing sitting unread.

The honest listing

Every easement, every restriction, every unexpected neighbor gets a place in the listing before it gets discovered in an inspection. An honest listing closes faster and at a higher number than one that hides the corners.

A deer trail in an oak ridge on a Wisconsin recreation property
drone footage tells this story better than a photo

What about video?

Video is no longer optional for rural property, it's how out-of-area buyers commit to a drive. I'm building the listing around professional video, drone and media strategy that shows the ground, the timber, the water and the access properly. If your last agent listed your 40 like a suburban house listing, you're seeing why I do it differently.

From the kitchen-table handshake to the recorded deed.

04

Field the offers straight

I'll help you read every offer for what it is: price, terms, financing, timing and buyer strength. Sometimes the highest number is not the best offer. I'll tell you that plainly, and I'll negotiate like it's my own money.

05

Survive inspection & appraisal

On rural property this is where deals go sideways: wells, septic, boundary lines, easements, appraised value that trails the contract. I stay in every inspection and appraisal conversation so surprises get solved, not ignored.

06

Close it clean & stay in touch

Attorney review, closing details, keys in the right hands. Then I stay in touch, because sellers become buyers, and buyers refer their neighbors. The relationship is the real business.

What is your place worth in today's market?

Take the first step: tell me what you have. I'll come back with the county record, the recent closings and a number you can take a deep breath around. Free, direct, no obligation.

Let's talk about it. Thanks, Josh

Get your property's market value

Acres, county, what's on it, and any question you want answered in the call.